Work Projects

Below is an overview of my work and the types of projects I've had the opportunity to work on.

INFORMATION ARCHITECTURE

Overview

DocuSign is like a digital pen and paper for signing documents online. It lets people sign important papers, contracts, or forms using their computer or phone instead of having to print them out and sign them by hand. By reducing the need for paper and transportation associated with mailing documents, DocuSign helps to save trees and reduce carbon emissions, making a positive impact on the global environment.

My Role

Worked closely with cross-functional teams to ensure that business requirements were translated into actionable user stories, including AI-driven solutions in CLM and eSignature platforms.
Gathered and documented requirements through workshop facilitation, document analysis, and process mapping to support seamless integrations of AI capabilities.
Developed design wireframes to strategically organize and present product functionality and information.
Provided actionable content recommendations to stakeholders through thorough market research and user feedback analysis.
Established and oversaw a robust product naming framework, incorporating competitive analysis and executive input, while driving company-wide understanding.
Documented and promoted terminology standards to optimize information discovery and navigation.
Developed taxonomies for various product features, ensuring alignment, localization, metadata accuracy, and improved.

Business Outcome

Facilitated seamless communication and alignment among cross-functional teams, ensuring AI-driven solutions were effectively implemented in Contract Lifecycle Management (CLM) and eSignature platforms.
Improved Product Usability and Adoption: Created user-focused wireframes and process documentation that streamlined the presentation of product features, driving higher user engagement and adoption of integrated AI capabilities.
Provide actionable content recommendations to improve DocuSign's product effectiveness and user experience based on extensive market and user research.
Collaborate with teams and stakeholders to establish clear terminology and taxonomy frameworks, enhancing product content management processes.
Streamline workflows, improve usability, and drive customer satisfaction by aligning product features with user personas through service design journey mapping.
Aim to enhance DocuSign's competitive position and drive growth in the digital signature market.

PRODUCT INFORMATION MANAGEMENT

Overview

Ever wonder how a Nutrition Fact Label on a can of Coke gets its information? You guessed it, the cloud. In today's fast-paced economy, retailers and suppliers have to rely on quick and accurate data.

The product information is stored in the cloud in the form of data. It is our job as technologists to ensure that information is accurate and is provided to the retailer quickly and easily. In addition, we have to ensure the supplier can provide that information quickly and seamlessly.

My Role

As a UX designer, my role was to provide up-to-date functional designs and requirements, while keeping consistent with the existing site's look and feel. Through market research, customer feedback, and collaborative design sessions, I would create mockups to be used to write the functional requirements document (FRD). The FRD would then be used to begin development.

Business Outcome

Streamline the flow of accurate product information from suppliers to retailers via cloud-based data systems, facilitating quick access and seamless integration for both parties, ultimately enhancing efficiency and agility in the fast-paced retail landscape.

See wireframe examples

WAREHOUSE MANAGEMENT SYSTEM

Overview

Products are shipped and delivered to a warehouse every day. So how do companies keep track of their inventory inside a warehouse? One way to do this is using the Warehouse Management System (WMS), which keeps track of the moving parts in and out of a warehouse.

My Role

As the leading consultant, my UX Design background allowed me to use certain techniques to gather business requirements, such as user personas and workshops. This allowed me to build out the architecture of the WMS and define business requirements.

Once the high-level business requirements were defined, we had to gather and define the technical specs and user flow of the system. After many document iterations with the client, the business requirements document was shared with our development team.

UX practices, such as user testing were used during the early stages of development to uncover any unforeseen issues with the client and key users. A brief online survey was provided to the client to gather feedback on the overall delivery.

Business Outcome

Successful implementation of the warehouse management system at multiple client sites resulted in improved warehouse efficiency, automated tracking of goods, including inbound and outbound processes.

DIGITAL ASSET MANAGEMENT

Overview

How does an enterprise that creates thousands of marketing collateral, such as documents, brochures, presentations, and imagery, manage and store this information? That's right. They use a DAM, or Digital Asset Management site to store, manage and share their files.

My Role

During the exploratory phase, I had one-on-one interviews with key stakeholders to understand how employees were storing, using and sharing these assets. During the process, I put together a draft of taxonomy for the site and created some mockups (displayed) shared with stakeholders for feedback. After going through several iterations, the mockups were used to create the functional requirements document (FRD) to begin development.

Business Outcome

Marketing Asset Library resulted in improved efficiency and collaboration across multi-disciplinary teams. Streamlined the process for searching, sharing, and collaborating company assets. Saved money on operating expenses by leveraging an existing company platform instead of outsourcing a 3rd party application. Created an internal process for requesting new assets and updating existing assets.

WEB AND MOBILE

Overview

How does a global brand and one the most prominent luxury car companies in the world market to their customers? The answer: Digital Marketing

There are many types of Digital Marketing channels that companies utilize to engage new customers and retain existing customers. During my stint in New York City, I spread my wings and joined the advertising world of working late nights & weekends, super tight deadlines, and boozy team lunches.

My Role

During my role as Project Manager, I got my first taste of UX Design as I worked closely with Information Architects, UI Developers, and Database Admins to create top-of-the line web and mobile designs. As BMW needed to introduce new vehicles to the public, we used various digital marketing channels, such as websites, mobile sites, email campaigns, and TV marketing.

Soliciting requirements from our client was no easy task as it required careful planning, asking the right questions, and working collaboratively to overcome internal and external hurdles. I utilized high-fidelity prototypes and design mockups to present design ideas to clients. In addition, collaborated with development and QA to create project plans and test cases. Updated content using a proprietary Content Management System. Performed user testing with the client in a Development environment to gather early feedback. Finally, participated in code release to UAT and live environment.

Business Outcome

Successfully launched the following:

Sign up to test drive a BMW vehicle registration form and email campaign.
BMW group corporate fleet program sign up form and email campaign.
Team USA and BMW Partnership Event landing page and microsite campaign.
Geo-location or zipcode based Finance and Lease Offers landing page